Recently, there has been a dramatic increase in the use of Kanye West's YEEZY among youths in Lagos, Nigeria. Besides the Nike's Air Force among other fancy footgears in Lagos, Yeezy is one of the top 5 trending footgears in Lagos.
Yeezy is the official name of one of Kanye West's sneakers for Adidas and Nike. It first appeared with Nike in the year 2009, the Air Yeezy and Air Yeezy 2 in 2012.
Kanye first partned with Nike in order to bring his yeezy designs to limelight. The 'Red October'pair released in February 2014 was the last sneaker Kanye designed with Nike.
Later in the year 2014, Kanye's partnership with Adidas was announced. The first Yeezy sneakers under this partnership was the 'Yeezy Boost750', a pair of grey high-top sneakers. Another was the 'Yeezy Boost 350', followed by 'Yeezy 950Duckboot', and so on.
According to James Ojanoma, a Nigerian student and a model in Lagos,Yeezy is very stylish and comfortable. In his own words, "Yeezy is stylish and comfortable. Its lightweight makes it suitable for almost all kind of sports. The Yeezy Boost 350 is my favourite."
Observation made it clear that one of the most rife sneakers used by tertiary students in Lagos is the Yeezy series.
On July 29,2016, it was announced that Kanye West has signed another long term contract with Adidas. More sneakers in the Yeezy series should be expected in 2017.
BY OGUNSOLA OLUWATOSIN .A.